If AI is set to transform businesses, then why are so many failing to succeed with it?

Generative AI has entered the spotlight as one of the most exciting technological developments. But two questions arise. Firstly, when companies, like AWS and Synthesis Software Technologies, have been using it for years then why is the excitement only brewing now? Secondly, why are so many businesses failing to implement it successfully? This was the […]

Synthesis Achieves AWS Premier Tier Status in the Amazon Web Services Partner Network

Celebrating Synthesis AWS Premier Tier Status

Synthesis Software Technologies announced today that it has achieved Premier tier in the AWS Partner Network (APN). The achievement is significant and differentiates Synthesis as an AWS Partner who demonstrated expertise and notable success in helping customers design, architect, build, migrate, and manage their workloads on AWS. “Synthesis is delighted to achieve AWS Premier tier […]

AWS Summit Johannesburg 2024

AWS Summit Johannesburg 2024

Synthesis were gold sponsors at the AWS Summit held at the Sandton Convention Centre in Johannesburg. The event kicked off with a keynote by Chris Erasmus and David Brown and had several customers sharing their cloud migration success stories. Thousands of people attended the event including students, IT professionals, and business executives. Generative AI was a big theme again with AWS speaking about how their data services can enable AI use cases. Synthesis presented our AI launchpad solution during a breakout talk.

AWS: Celebrating Partnership

Chris Erasmus, The Country General Manager, South Africa at AWS and Executive Head of Cloud & Security at Synthesis, Paul Spagnoletti, discuss how partnerships have helped AWS accelerate business growth in South Africa.

Synthesis’ Award-Winning Gen AI Solutions Take Centre Stage with AWS

Amazon Web Services (AWS) recently hosted an exclusive event “Elevating Possibilities with Partners – a Showcase of GenAI Excellence” in South Africa. This event brought together ten esteemed partners, including Synthesis Software Technologies, to highlight innovative advancements in the field of Generative AI (GenAI). Dr. Archie Arakkal, Practice Lead, and Darren Bak, Head of Intelligent […]

Celebrate AWS excellence with Synthesis

A Collaboration forged through innovation, next-generation infrastructure, unrivalled cloud, and digital transformation expertise.

There is something special about opening the door to a first home. Often it is the first step towards independence, and a time of hope, optimism, and knowing that anything is possible.

Understanding the AWS Marketplace

Software procurement can be a complex and time-consuming process. Whether you are an independent small business entrepreneur or a multinational corporation, you will need to scale procurement as your needs grow.

What is AWS Marketplace?

Synthesis Head of Marketing and People Howard Feldman sits down with AWS Marketplace Senior Category Manager Kuda Mlingo to discuss what exactly the AWS Marketplace is.

Born in Adversity: Start-up Stories

Succeeding as a start-up is about not only having the ability to see what is possible but the drive to persevere when everyone else cannot.

Join our expert panel as they share their startup stories, what it takes to push through adversity, advice for thriving in times of Corona and how they all tapped into one technology (AWS Cloud) that assisted their growth.